content marketing and photography for food, lifestyle, health + fitness brands


Newfoundpress is a Melbourne based photography and blogging studio working with brands in the food and hospitality industry.

It is founded and run by Helena Rae, a lifestyle photographer and blogger working with food brands, restaurants, cafes, and various publications around the world.

She co-founded The Magic Elephant, a content marketing studio in London in 2014, and co-edited Portfolio magazine, before moving to Melbourne in September 2015.

Clients include:
Broadsheet, The Vegie Bar, Rustica Sourdough, Kismet Real Foods, Spoon Cereals, Honest Burgers, Dishoom, Crosstown Doughnuts, Ozone Coffee Roasters, Diana Peeva (Busaba Eathai, Babaji Pide Salon, The Duck and Rice), Reykjavik Roasters, Pronto, Sandows London, KexLand, The Food Startup School, Doisy&Dam, Propercorn, Dona Chai, Pip&Nut, Hubble, Karma Cans, Let’s Explore Magazine, Flavour&Grace, Flour Patisserie, Balance Magazine.

What some of my clients say:

"It has been a pleasure working with Helena on an ongoing basis. She is wholeheartedly passionate about what she does, which shines through in the work she produces. At Spoon, it’s important for us to collaborate with like–minded people that share our philosophies and interests in order to form a strong working relationship." Annie Morris, Spoon Cereals Director

“Newfoundpress constantly kept coming up with creative, fresh ideas on how to develop the business. Understanding the food industry as well as the new media very well, Helena created innovative campaign strategies, outstanding photographs, and is brilliant at art direction." James Roy Poulter, CEO and co-founder of Pronto

If you’d like to work together, or just want to say hello, get in touch via the contact form below, or email

Here are some ways of how we can work together. If you're looking for similar or specific services get in touch to discuss.


Creating story ideas that align with your mission and brand vision.


Food, lifestyle, and documentary photography - creating images ranging from lifestyle shots for your website and marketing materials, to photo essays for your campaign.


Editing and processing your images to achieve the most impactful results possible.

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